She said yes!
June 24, 2021

She said yes!

My review is lengthy & personal. The short version is: I was impressed beyond all expectations. Whiteflash's easy to use filters let you pick out exactly what you want to make every dollar count. You won't find a better experience shopping for fine jewelry. -If you'd like more details, please continue reading.- Whiteflash has changed the jewelry business and may have set the bar too high for the traditional jewelry stores to compete without adapting. I set out to find an engagement ring for my girlfriend without her knowing. I started by visiting websites of popular jewelers who's ads I recognized on the radio. Prices were steep for my budget. Realizing I was out of my league & having little knowledge about diamonds, I started doing research to find out exactly what I'm paying for. I read countless articles about the pros/cons of metal purity, diamond cuts, shapes, color grades & how carat weight is priced. I came across several articles written by gemologists about the games & cons played by some of the big name jewelers I'd been looking at. Things like showing certified stones next to non-certified stones without disclosing the difference, using non-standard "signature" cuts & charging quite a bit more above market value. Things I wouldn't previously have been aware of had I walked into a jewelry store & picked out a ring. 3 companies (all of them primarily online retailers) were consistently suggested by these gemologists as honest & quality jewelers. One of them was Whiteflash. I spent weeks comparing prices & products but ultimately was won over by the customization & attention to detail I experienced from the Whiteflash website. I used filters to find the specific setting I wanted. I had a specific style in mind, & was presented with a very nice selection of designer-brand rings to choose from. After picking out the right one, the website seamlessly took me to the stone selection. Once again I utilized very simple & easy to use filters to sort through the range of stones I was after. They have HQ detailed videos of the stones sparkling, PDF's of the AGA certifications & smooth projections of how the selected stone will look set in your selected ring. After using my email address to make an account, I was able to save my custom ring & modify it over the coming weeks. I was even given a $100 credit to my first purchase just for making an account. Within a day or two I was contacted via email by a Whiteflash representative named Becca Eastman. For over a month, Becca & I corresponded through email as she answered every question I had, not only about the stones but about every concern I had throughout the whole process. In 2 months, I never felt pressured or pushed by Becca to purchase anything. She was patient as can be & did everything to remove any stress from my experience. I eventually purchased my custom ring. Whiteflash even knocked a few hundred dollars off my total for wiring payment to their account. As soon as the stone was set they emailed me photos of the finished ring. I chose to have it sent directly to my door with fed-ex 2day shipping. It was very secure & safe as my package arrived on time & the delivery driver required my ID & signature before giving up the parcel. I opened the package & found the ring double boxed (the inner box being a very nice presentation box) along with a bunch of other neat items, including my diamond's AGA certificate, a ring sizing kit, a lifetime warranty card from the designer, jewelry care tips, & insurance suggestions if I wish to go that route. I opened up the presentation box to finally see what I had worked so hard for. The ring is beautiful. I wasn't able to plan a proper proposal, as my curious girlfriend came in the room, unintentionally forcing an impromptu presentation of her ring. She was stunned when she opened the box. A soft tear formed from the corner of her eye as she said "yes". My experience continued with Whiteflash as we initially thought that I had ordered a size too small. Once again I turned to Becca. I told her what happened & within hours the team at Whiteflash had a shipping label in my email along with instructions on how to safely return the ring back for resizing. However, after wearing the ring for a couple of days & playing with the sizing kit, my fiance realized that the ring fit as it should, she had just never worn a ring before & wasn't used to how it feels. I purposefully didn't shop for wedding bands as I wanted my fiance & I to do that together. We will certainly be purchasing our wedding bands from Whiteflash. At this point, I'm not sure I want to go anywhere else for Jewelry. I couldn't be happier.
Brenton M, Oregon, USA


It's been 10 years since I first purchased my engagement ring from Whiteflash.
May 15, 2024
When I called to buy an anniversary ring, they were amazing help and found me exactly what I was looking for. The service is seriously top-notch and you always get incredible looking pieces. I will be getting more in the future, thank you!
Michael L, Michigan, USA
Necklace is over the top nice. She Loved It!!!!
May 15, 2024
Thank you so much for the quick shipment, customer service has been over the top and I will certainly return my jewelry business to Whiteflash. Necklace is stunning!
Eric S, South Carolina, USA
The presentation was amazing and the ring itself is absolutely stunning
May 13, 2024
After spending almost 200 hours of research, visiting local jewelry stores, scouring subreddit forums, and reading through different articles, Whiteflash continued to come up as a potential suitor for my engagement ring search. Because this was my first experience in buying a diamond, the amount of research I did was very much needed. However, it was this article - that really helped me understand what it was that I needed to be looking for when analyzing the proper proportions of a diamond. For my fiancée, the size of the diamond was most important, but I soon realized that there was much more to look for besides the carat, clarity, cut, & color. The beyond4cs article mentioned Whiteflash, but I continued to explore other vendors, a few of which I had come across on the r/labdiamond subreddit. There are cheaper options out there, but when making such a big purchase it is important to take into account the comfort in knowing that you're dealing with a reputable company. Whiteflash ultimately provided me with that comfort. They set up their website with the functionality that is required to find the ideal proportions for a diamond. It's incredibly user-friendly and provides one with many options to choose from. When I found what I needed (round brilliant 3.2 carat, F, VVS2, Ideal cut) I had initially planned to purchase the loose diamond and have it set by a local jeweler. Ultimately, I saw that Whiteflash had the exact setting that my fiancée wanted, and their turnaround time for having the ring completed was about 5 business days, which worked out perfectly as I was going to be in Houston on a work trip. Becca stayed in contact with me to anticipate my arrival and met with me during the pickup. The presentation was amazing and the ring itself is absolutely stunning. I know this review is a bit longwinded, but I just want to stress how awesome the Whiteflash team is. I was nervous making such a huge purchase online and buying a diamond that I had not actually seen in-person until it was completed, but this is a great company to work with and go out of their way to make you feel comfortable with the process. Most notably, my fiancée loves her ring and showing it off is now her new favorite pastime.
Alexander H, Ohio, USA
The ring looks beautiful.
May 10, 2024
Beautiful oval diamond engagement ring, shipped super fast (had it in hand in ~ 10 days). Shipped to the store in Sugarland. Shopped all the big and small online stores for lab grown diamonds and White flash had some of the most competitive prices. Liza took care of me at first but multiple staff members were very communicative and helpful.
Marcus H, Texas, USA

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