I came to the conclusion that what I really valued in a diamond wasn’t the size but how much fire/sparkle it had
October 05, 2023

I came to the conclusion that what I really valued in a diamond wasn’t the size but how much fire/sparkle it had

I just picked up the ring from FedEx and all I can say is wow. When I started researching diamonds and looking at different options I was under the impression that bigger would be better. I began paying attention to other women’s rings and what they looked like in real life. There’s a big difference between the lighting in jewelry stores and basically everywhere else. I came to the conclusion that what I really valued in a diamond wasn’t the size but how much fire/sparkle it had. This led me to focusing on the cut of a diamond and ultimately the super ideal cut. To be honest I didn’t want to have too high of expectations since it seemed like a marketing stunt and there was really no way to verify it ( it’s not like you can test drive a diamond ring). What a fantastic surprise to literally hold this ring under a table and see that it still sparkles! Thank you so much for everything and I completely understand why you guys have the reputation you do!
Freddy T, New York, USA

RECENT REVIEWS

The perfect place to start your engagement ring journey.
May 08, 2026
Liza is great! This should be your first stop regardless if you're sure or unsure about the engagement ring you're looking for. You're about to switch out different diamond shapes to see how they look on particular settings. This was an extremely insightful experience. Liza is patient, transparent, and well knowledgeable about diamonds. This is a must stop on your engagement ring journey.
Syreeta L, Texas, USA
I loved the ring and she loved it too! :)
May 07, 2026
The staff was very helpful in providing information and feedback that assisted me in choosing my ring as well as quick response time to my emails.
Leandro V, Texas, USA
She said YES and loved the ring!
May 06, 2026
I set up the proposal on Monday afternoon and she said YES! She loved the ring! And everyone who has seen it on her or in pictures has had nothing but compliments. I can't wait for y'all to meet! Thank you again for all your help!
Andrew V, Texas, USA
I absolutely love it!!!! It's stunning. Everything I hoped it would be
May 05, 2026
There aren't enough stars for Liza and Whiteflash! Exceptional customer service, experience, and ring! I would recommend them to my closest friends and family. 10/10
Sarah S, Oregon, USA

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