I came to the conclusion that what I really valued in a diamond wasn’t the size but how much fire/sparkle it had
October 05, 2023

I came to the conclusion that what I really valued in a diamond wasn’t the size but how much fire/sparkle it had

I just picked up the ring from FedEx and all I can say is wow. When I started researching diamonds and looking at different options I was under the impression that bigger would be better. I began paying attention to other women’s rings and what they looked like in real life. There’s a big difference between the lighting in jewelry stores and basically everywhere else. I came to the conclusion that what I really valued in a diamond wasn’t the size but how much fire/sparkle it had. This led me to focusing on the cut of a diamond and ultimately the super ideal cut. To be honest I didn’t want to have too high of expectations since it seemed like a marketing stunt and there was really no way to verify it ( it’s not like you can test drive a diamond ring). What a fantastic surprise to literally hold this ring under a table and see that it still sparkles! Thank you so much for everything and I completely understand why you guys have the reputation you do!
Freddy T, New York, USA

RECENT REVIEWS

Love it!
December 02, 2025
Picked up this morning, opened and found it all I had hoped for! Kind regards and thank you so much!
Cathy M, Illinois, USA
I'm definitely glad that I picked them with this major purchase.
December 01, 2025
I made this purchase a couple of months ago, and when I realized I hadn't left a review, I immediately came back to write one. I cannot recommend Liza enough. She was extremely patient with me, answered ALL of my questions and just made the overall process easy. She seemed to genuinely care about creating the ring that I envisioned and that I would be happy with. The end result was a custom ring that my now fiancée loves.
Sergio R, Texas, USA
Overall 10/10 service will most definitely be back!!!
November 30, 2025
Liza helped me through the whole process from selecting the right stone to making sure the band was a right fit. She and her team were very mindful of my time frame.
Johnny P, North Carolina, USA
I absolutely love my engagement ring and wedding band set!
November 25, 2025
My fiancé purchased my engagement ring here about a year ago, and he had such an incredible experience working with Michelle that we knew we wanted to come back for our wedding bands. We visited a few other stores, but nothing matched the level of service Michelle provided. She was extremely patient and helpful while working with us on both of our wedding bands. We will definitely recommend Whiteflash to our friends and family. Thank you to Michelle and the entire team at Whiteflash — I absolutely love my engagement ring and wedding band set!
Amy P, Texas, USA

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