Whiteflash vs. James Allen vs. Blue Nile
July 19, 2012

Whiteflash vs. James Allen vs. Blue Nile

I looked at Blue Nile and James Allen. Frankly, on quality and price neither Blue Nile or James Allen Reviews live up to what you guys did for me! The ring has blown everybody away who has seen it so far. I was lucky enough to be able to propose on a Bahamian island on the holiday of a lifetime thanks to a college friend. The 'fire' in the diamond really sets the ring apart - it catches the light so brilliantly. We were holidaying with other Americans (Houstonians no less!) - what I would say, without being intentionally offensive, is that others have opted for 'quantity over quality' - I noticed many 2ct rings that did not have the lustre, or had to be helped out via a halo etc to try and stand out - as if they were trying too hard. Back in the UK, where diamonds tend to be significantly more expensive/smaller, the ring stands out even more. Lisa has had 3/4 comments on her ""rock"" in her office - naturally she is happy and proud! I wanted to take time out to thank you all personally in managing the engagement minefield. The quality of service, information, packaging etc has blown me away. Not having a giant logo on the ring etc was a key point - the 'W' is subtle and elegant. And the best of all was , she said YES!!! I can't imagine how Blue Nile nor James Allen could compete, I really can't with plain certificates and a generic approach. You made the experience SO personal and we are 1,000's of miles away!
Gordon L., UK

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May 13, 2025
My wife and I have been married for 40 years. When we were married, I had very little money so I was not able to purchase the ring that she deserved. 40 years later and 3 grown kids I now wanted to purchase a nice diamond ring for her. I look at some at Costco but was not impressed. I went on line and did some research on the 4 C's of buying a diamond and came across the name Whiteflash. I went on their website to looked and several of their white gold rings and diamonds and was impressed. I placed a small selection of rings in a cart. I then call Whiteflash and I spoke with Becca. Becca was fantastic to work with start to finish. She loved the ring selected and offered suggestions on the diamond. She suggested a particular round shape diamond to fit the setting on the ring. She sent me video of the diamond along with the GIA report. I was impressed! I ultimately purchased the wedding / engagement ring set. The rings arrived promptly at FedEx and I had no issue with the pickup. I highly Recommend Whiteflash and suggest you ask for Becca.
Antonio V, California, USA
The diamond looks great!
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I actually just picked up the finished ring and the diamond looks amazing in it. Thank you Becca so much for helping me choose the right stone.
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